We all know of the famous story of Cinderella, but not many know of how much the company was riding on the story of Cinderella.
The company was losing money, it had lost a large amount of money after the success of Snow White. Despite positive reviews for Pinocchio, Fantasia, and Bambi, each didn’t do well at the box office.
So, when the company decided to do Cinderella, they had hoped that this was the film that would save the company from going under. They had already done shorts for television and companies, but it wouldn’t save the company forever. Each person who put their effort into the movie was rewarded upon its success.
One part of the success of the movie was the music. Upon knowing that they could sell their music, they opened the Disney Music Company, which sold records and the sheet music of not only Cinderella, but other movies as well. But, it was Cinderella’s music that put the company on the map once again. Their record sold almost a million copies and was also number one on the American charts for almost a year.
So as we see, Cinderella was an integral part to the Company’s further success and allowed them to be what they are today.
P.S. A little fun fact for you all, Walt’s favorite part of animation in this movie was the transformation scene.